Ground rules — every call, every client
- Sell the outcome, sell the numbers — never promise them. You CAN talk real money numbers, real student results, and what's possible ("students have done $X," "here's what the math looks like at 2 deals a month," "imagine adding $3K/mo"). You CANNOT guarantee, promise, or imply they WILL make it ("you'll make," "guaranteed," "typical results"). Possibility language, always: "could," "possible," "students have," "the math works out to."
- Paint the outcome + the cost of inaction. Walk them into the after-picture (what a month looks like once this works), then the price of staying put — another year at the job, another year of "researching." Desire comes from lack: make the gap between where they are and where they could be feel real.
- Verify the client's live BNPL stack before quoting payment options. Every client's checkout is different — quoting the wrong one kills the close at checkout.
- Price is revealed on the call, not the webinar (unless noted). If they ask early: "That's exactly what this call is for — let's make sure it's even a fit first."
- Money objection is a smokescreen. Isolate it: "If money weren't a factor, is this something you'd move on today?" Then solve the real objection.
- Disqualify hard. These are application offers. Access, not info. A DQ routed to the core course is a win, not a loss.
- Never fabricate student results. Only use wins documented in the client's proof bank.
Felix Wisniewski QUALIFIER LIVE
FMCU — Flipping Medical Commodities (diabetic test strips)FMCU Strip Flip Accelerator (name pending sign-off) — 90-day done-with-you sprint: 1-on-1 roadmap with Felix, personal deal reviews before money moves, plug-in to his vetted wholesale buyer network, sourcing + margin protection, scaling system, + your own DFY Strip Buying Website — a branded "get cash for your extra test strips" lead-gen site with the AI Strip Profit Predictor™ wired in, so sellers come to YOU with priced inventory ($1,997 value). $497 course + AI tool included. Cap: 10/month.
"$4,500 gets you 90 days inside Felix's operation, his buyer network, his eyes on every deal — and we build you your own strip-buying website with the AI pricer wired in, so sellers come to you."
Once-a-year LIVE Graduation event for all students — in-person with Felix. Sell the room: meet the buyer network and other flippers face to face, not just a Zoom program.
$4,500 PIF (lead) · or $2,500 down + payment plan on the balance — plan split being finalized (rec: $2,500 down + 2×$1,000); Whop checkouts not yet created. BNPL: full stack available (Aug 18, 2026 per Chris). Confirm the live provider list at checkout before naming one.
$497 FMCU course (90-day "Profit or I work with you 1:1" guarantee).
Application QualifierBook-a-Call Page
This is the exact webinar the lead watched. Watch it before you dial so you can reference the promises, mechanism and price frame they already heard.
Anti-guru, blunt, no-BS. "Let me be blunt…" Cole Gordon style — sell access, not info.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
Joe & Lisa Ebanks QUALIFIER LIVE
Wealth Off Washers — Laundromat AcquisitionLaundromat Ownership Accelerator — $4,500: 6-month scaling track, weekly deal-review calls, direct chat access, AI Laundromat Sniper software. Premium Mentorship — $7,500: top tier, deeper access.
Once-a-year LIVE Graduation event for all students — in-person with Joe & Lisa. Sell the room: network with other laundromat owners and celebrate wins face to face.
New webinar angle: we show them how to make money BEFORE purchasing a laundromat — launch pickup & delivery laundry service first (no lease, no machines owned, use existing laundromats), generate cash flow now, then roll it into acquiring their own location. Lead with this on calls — it kills the "I can't afford a laundromat yet" objection because the business funds itself. Possibility framing only, no income promises.
New webinar closes to a 4-figure apply + call (price never stated on webinar). DQ → $997 WOW Blueprint ($297×4 in-house plan available).
Application QualifierBook-a-Call Page
$4,500 Accelerator$7,500 6-Month Program
Send after the yes. Confirm the BNPL options render at checkout before you promise financing on the call.
This is the exact webinar the lead watched. Watch it before you dial so you can reference the promises, mechanism and price frame they already heard.
Klarna (12-18mo) / Splitit / Afterpay / Zip / Clarity Pay — debit works on all.
Faith-driven, family, "we're not gurus." No flash, no aggression.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
Ashley Jeffers QUALIFIER LIVE
Room Rental Profits — Coliving / Rent-by-RoomRoom Rental Profits Accelerator — $4,500: the core mentorship program. $997 course + Tenantly software INCLUDED — Tenantly is "not for sale, access only." Premium Mentorship — $7,500: top tier, deeper access to Ashley. Both closed on the enrollment call — lead with the $4,500 Accelerator, ascend to $7,500 when the buyer signals budget + wants more direct access.
Webinar pitches the mentorship openly as a paid program — CTA = apply + book an ENROLLMENT call. Never "free call" framing (Chris's rule — attracts freebie-seekers). Price never on webinar. DQ → $997 Whop checkout.
Application QualifierBook-a-Call PageTenantly (demo)
This is the exact webinar the lead watched. Watch it before you dial so you can reference the promises, mechanism and price frame they already heard.
All four verified live Aug 18, 2026: prices render correctly and Klarna is confirmed on both Stripe pages.
Whop = Splitit + ClarityPay. The $4,500 plan reads "RealEstate Freedom Accelerator"; the $7,500 reads "Room Rentals 6 Mo Mentorship".
Stripe = Klarna. These checkouts display the business name Equity & Flow Co., not Ashley's brand. Tell the buyer before they click, and expect that descriptor on their card statement.
Splitit and ClarityPay on the Whop checkouts, Klarna on the Stripe checkouts (confirmed Aug 18, 2026 per Chris; all four links verified the same day).
9-5ers priced out of traditional RE; tried Airbnb/wholesaling/flipping and got burned. Sell certainty + done-with-you.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
Nasar El-Arabi LIVE
The Real Estate Doru — AI Wholesale OSThe Deal Room — $3,500: 90-day done-with-you sprint to lock their first contract inside Nas's live operation. The sell: the AI Wholesale OS calls sellers FOR you — 250 min/mo for 12 months, all 4 script libraries (Motivated Seller / Probate / Pre-Foreclosure / Tired Landlord) + Vacant Home Scanner, plus 500 skip-traced seller leads pulled for their market and loaded in at onboarding — they leave session 1 with the AI already dialing a real list. Also: bi-weekly live calls w/ Nas, Deal Review Desk (push/pass verdict on any lead in 48h), Dispo Rolodex. Stack value ~$15K.
Deal Partner Program — $6,500: call-time ascension ONLY, never on a page. The upgrade: 6 months, 1,000 OS minutes/mo (the ONLY tier above 250), 1,000 DFY leads, 1:1 onboarding with Nas himself, hot-seat priority, JV first-deal option. Symmetry sells: "double the leads, four times the minutes, double the window."
"Lock your first contract in 90 days or we work with you free until you do" — conditioned on attending calls, dialing the list, submitting deals. Never on ads, never as income promise.
Deal Room: $3,500 PIF · 2×$1,875 · 4×$995. Partner: $6,500 PIF · 2×$3,450 · 4×$1,795.
$697 core course incl. AI Wholesale OS 250 min/mo (live sales page price — NOT $797, that's stale).
Book-a-Call PageWebinar Reg$697 Sales PageTripwire
Scored qualifier not built yet — book-a-call page is the current booking path until the apply funnel ships.
This is the exact webinar the lead watched. Watch it before you dial so you can reference the promises, mechanism and price frame they already heard.
$3,500 Deal Room Checkout$6,500 Deal Partner Checkout
30-min onboarding with Nas. Send this only once payment clears — it is not a sales-call link.
AI seller-caller (Retell) — call the inbound line 704-397-3681 and let the prospect hear the AI work a seller conversation live.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
Brandon Narain "Bluenotes" QUALIFIER LIVE
Bluenotes REI — AI-Powered WholesalingPromise: walk out with a fully installed AI wholesaling operation and your first contract locked up — with Brandon's team checking your work at every step. 12-week implementation program — not more training; the $697 course is the curriculum, this is the execution container. Weekly group deal-review calls with Brandon — bring your leads/comps/offers, he tells you what to offer and why (this is the real product: proximity + judgment). The AI stack installed WITH them, not shown to them — live setup sessions where lead-gen, comping, and follow-up tools go from zero to running. Contract + offer desk: team reviews their first 3 purchase agreements before they send them (kills the #1 beginner fear: "what if I sign something wrong"). Dispo assist on deal #1: Brandon's buyer network gets eyes on their first contract. Private community tier above the course-buyer group.
Everything in the Accelerator, plus the thing no other wholesaling guru offers: 2× 1-on-1 calls with Brandon (kickoff strategy + 90-day deal audit) · JV option on their first deal — Brandon's team co-dispos it for a split, which doubles as their live education · 6 months of access vs. 12 weeks. The AI caller is the mechanism made tangible — every $3-10K wholesaling mentorship sells "coaching + community"; nobody hands the student a working AI employee.
"One wholesale fee pays for it 2-5x over" — fine on a sales call, never in ads. Possibility framing only.
$697 core course (the curriculum layer). DQ from the qualifier routes to the live training page.
Recorded October 2025. This one sells the $697 course, not the mentorship. Assume the lead knows the curriculum and the AI-caller mechanism, but has never heard a high-ticket price: $3,500 / $7,500 are call-only. Hosted on Brandon's own Drive as a view-only link.
$3,500 Accelerator Checkout$7,500 Partner Tier Checkout
BNPL is available (updated Aug 18, 2026 per Chris; this card previously said none). Read the live provider list off the checkout page before you name one on a call, and never promise a provider that is not showing there.
Sell access + execution, not info — "the course teaches it, this installs it." Closers on file: Mike + Sean.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
William Galloway ADS PAUSED
The Middleman Economy — RE WholesalingMentorship: hands-on guidance with William's direct support. Application → Strategy Call → Close.
Zero capital / credit / experience. Pain: "Everyone making money in RE already had money." The middleman model needs neither.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
Byron Sellers ADS PAUSED
Mobile Home Elite SquadElite Squad Accelerator — $3,500: 90-day mentorship. Elite Squad Inner Circle — $6,000: 6-month mentorship + in-person event.
Fired 3/3/2017, wife laid off same week, car repossessed → $10K loan at 24% → 2 mobile homes for $4,300 → flipped $19,500 in 30 days. Use it.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
Monica Lebsock PHONE-CLOSE
Heart Space Revolution — Somatic / PractitionerPhoenix Rising: 2-month virtual transformational container — hypnosis + somatic therapy + optional gated microdosing protocol. GA $3,900 / VIP $7,000 (on Whop; older docs say $3,000/$5,500 — confirm live pricing before quoting). Affirm financing live. Backend: Practitioner's Pathway $12K-$18K launches 2027 — waitlist only, do not sell now.
Women 30s-50s leaving corporate/clinical for soul-led practice. Language: "nervous system fried," "called to do this work."
$27 entry live; deck trimmed 48 → 32 slides.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
Anabelle Elya QUALIFIER LIVE
Intuitive Sales Systems — AI Apps + DFY InstallEverything post-workshop routes to BOOK A CALL — the call diagnoses which offer fits. Never pitch both up front.
App + the ENTIRE sales system built for them: funnel, follow-up backend, automations, launch, run-and-tune window. "Five figures, scoped on the call" — anchor $10K, close-room floor $7,500. Never advertise or lead with $7,500. No price on any page.
$3K-$5K — ~4 weeks, weekly working sessions with Anabelle, her tech team does the technical assembly, client keeps full ownership. Also works as the unadvertised call-room downsell off a Full Install no.
$997-$1,497 program → $27 workshop funnel underneath.
All financing options EXCEPT Affirm (Aug 18, 2026 per Chris). Never offer Affirm on this one. Confirm the live list at checkout before naming providers.
Household income under $5K/mo, or unwilling to invest — auto-DQ before the call. If they booked, they passed.
Jamie's money-map app: $300K in 3 months · container from $25K → $50K · conversion-code app made a client $100K. Possibility framing only.
How To Sell ThisCall Structure
Framing, discovery questions, how to name the gap, the presentation, price delivery, objections and the close. Prints to PDF or downloads. Internal only.
Hannah Ingram QUALIFIER LIVE
The One Webinar Machine — DFY Webinar BuildOne Webinar Machine DFY: we pull out their story, voice and brand, sharpen their offer around a named mechanism, then build their webinar: word-for-word script in their voice, full slide deck, and the email follow-up stack. Plus access to Hannah's course as a student. Then 60 days of coaching in Slack after they build AND launch (the clock starts at go-live).
$2,500 value. 24 plug-in SOPs for running the webinar funnel every day (ads, email/SMS, reminders, GHL, webinar platforms, tracking), loaded into Viktor, an AI assistant in the buyer’s own Slack. It posts their numbers every morning, catches what broke, and drafts ads and emails. Nothing goes out without their approval. Hannah’s buyers usually have no tech person, so lead with that.
“You don’t have a tech person. Now you do. After your webinar is built, you also get our Operator Playbook: the SOPs for running the whole funnel, ready to plug into Viktor, an AI assistant in your Slack. It watches your numbers every morning, flags anything that breaks, and drafts your emails and ads. Nothing goes out without your yes. Viktor is your own account, about fifty to a hundred a month.”
Bonus Slide (screen-share)Playbook .zip
$3,000 a month, on top of any DFY price. We run their ads for the webinar funnel. The first 30 days after their webinar goes live are free, and the $3,000 a month starts after that. Ad spend is NOT included: the buyer pays Meta directly, on their own card.
“Once your webinar is live, we can run the ads for you too. The first 30 days of management are on us. After that it’s $3,000 a month, and your ad spend goes straight to Meta on your own card.”
We do NOT build their course or software. The old two-tier $10K / $15K "coaching year" structure is dead. Never pitch a 12-month program.
No price on the webinar; you quote it on the call. Two options only UPDATED SEP 30: $7,500 paid in full (lead with this), or 3 monthly payments of $2,500 (same $7,500 total). The $10,000 price is retired; do not quote it. Nothing below $7,500, nothing added at either price.
Application QualifierBook-a-Call Page
Send the one the buyer chose. The payment plan charges $2,500 today, then $2,500 a month for 2 more payments, and stops.
These two links are the only ones that exist for this offer. If a buyer needs anything else, ask Natalie. Never send another product’s checkout.
This is the exact webinar the lead watched. Watch it before you dial so you can reference the promises, mechanism and offer they already heard.
No offer yet, not able to invest right now, or "just exploring". If they booked, they passed.
Whop purchase triggers the welcome email + build questionnaire automatically. No onboarding call. The Operator Playbook download is on the questionnaire’s final screen; if they ask later, send this link.
Internet Moguls (Our Brand) QUALIFIER LIVE
Sprint to Scale Build + Webinar Launch + Managed Growth — Coaches, Consultants & Course CreatorsRecovery CommitmentChris AISay / Never SayLegacy OffersChris to Finalize
| Sprint to Scale Build | Webinar Launch FEATURED | Managed Growth | |
|---|---|---|---|
| Price | $7,500 PIF or 3 × $2,500. BNPL on the PIF link: Klarna, ClarityPay, Splitit | $15,000 (includes $3,000 initial ad spend). Payment plans PENDING | $3,000/month, plus advertising and software |
| Who it’s for | Wants the webinar system built and will manage traffic themselves | Wants it built, launched, and managed for 90 days | Optional after the Launch program. Proven offer, wants our team to keep running it |
| Webinar system build | Yes. Ready to launch within 14 calendar days after completed onboarding, required materials, and account access | Yes, the same build on the same 14-day clock | No new builds. Optimizes the existing webinar funnel and follow-up |
| Advertising | Not included. No ad spend, no ad management | Initial creative and campaign setup, the first $3,000 of spend, 90 days of management and optimization | Ongoing management and creative testing. Ad spend is separate |
| Slack | 60 days, private, with our team | Private Slack throughout the 90-day program | Campaign support while active |
| Group calls with Chris | None | 2 per month during the 90 days | 2 per month while active |
| Course | Lifetime access | Lifetime access | They already have it from Launch |
| AI Operator Playbook NEW | Included: 24 SOPs they load into their own Viktor (AI assistant in Slack, billed by Viktor) | Included | They already have it |
| Chris AI PLANNED | Once available. How long access lasts is pending | Once available. How long access lasts is pending | While active, once available |
| Recovery Commitment | No | Conditional, approved clients only | No. Never bill for optimization already owed under the commitment |
| Sales-team staffing | No | No, negotiated separately | No, separate scope and pricing |
| Checkout | LIVE Whop verified Sep 22, 2026 | PENDING not configured | PENDING not configured |
For coaches, consultants, and course creators who want their webinar system built and will manage traffic themselves. $7,500 paid in full or 3 monthly payments of $2,500 (the existing terms, kept as they were). BNPL: Klarna, ClarityPay and Splitit on the $7,500 PIF checkout (added Sep 24, 2026 per Chris).
Includes:
- Onboarding call with our team.
- Webinar offer strategy, script, and slide deck.
- Registration funnel and the launch pages it needs. Write down the exact page list at onboarding.
- Tracking setup, email/SMS reminders, and follow-up automations.
- Ready to launch within 14 calendar days after completed onboarding, required materials, and account access.
- 60 days of private Slack access to our team for implementation questions, troubleshooting, and launch guidance.
- Lifetime access to the Internet Mogul System course.
- Chris AI once it’s available. How long access lasts is pending.
- Bonus: The Mogul Operator Playbook ($2,500 value). 24 plug-in SOPs they load into their own AI operator in Slack. How to pitch it.
Does NOT include: ad spend or ongoing ad management · the two monthly group calls with Chris · the Launch Investment Recovery Commitment · sales-team staffing.
“We build your complete webinar system, ready to launch in 14 days, then support you through 60 days of team Slack access. You also get lifetime course access and Chris AI, my AI marketing twin.”
These are Chris’s words. On a call, say “Chris’s AI marketing twin.” The 14 days starts after onboarding, materials, and access are complete, so say that if they ask when the clock starts. Chris AI is in development, so say access starts when it launches.
What it is: the 24 SOPs our team runs webinar funnels with (ads, email/SMS, show-up reminders, GHL, WebinarFuel / WebinarJam / Zoom, tracking, troubleshooting), packaged to load into Viktor, an AI assistant that lives in the client’s Slack. Once loaded it posts their numbers every morning, checks what broke overnight, and drafts ads, emails and page tests. Nothing goes out without the client’s approval. The bonus is the playbook, not the software.
“Once your funnel’s live, who’s watching it every day? That’s where most builds die: a tag stops firing, reminders stop going out, and nobody notices for a week. So you also get our Operator Playbook, the 24 SOPs our team uses to run webinar funnels. You plug it into Viktor, an AI assistant that lives in your Slack, about fifty to a hundred a month on your own account. It posts your numbers every morning, catches what broke, drafts your emails and ads, and nothing goes out without your yes.”
- The client pays for Viktor on their own account (plans started around $50/mo when we checked). We don’t cover it, and there’s no free period from us. Say the cost on the call so it’s never a surprise.
- Always disclose: “We’re a Viktor partner, so we may earn a referral fee if you sign up through our link.”
- Say “loaded with our SOPs,” never “trained on.” Say “manages your ads with your sign-off,” never “runs your ads on autopilot.”
- No result promises: never “it will increase your sales” or “it replaces an employee.”
- The playbook works without Viktor. They’re written SOPs, so their VA or team can follow them. Use that if they don’t want another subscription.
Objections: “Do I have to pay for it?” → “The playbook is included. Viktor is your own account, around fifty to a hundred a month, and the playbook works without it.” · “I don’t use Slack” → “It’s free, and you’ll only use it for this.” · “Is my data safe?” → “It’s your Viktor, on your account, connected to your tools. We don’t hold your logins.”
Delivery: the download is on the Sprint intake success screen. If they ask later, send sprint.theinternetmogul.com/playbook/Mogul-Operator-Playbook-v1.zip.
Bonus Slide (screen-share)Playbook .zipViktor Sign-Up (our link)
Our featured full done-for-you launch package.
Includes:
- Everything in Sprint to Scale Build (including the Operator Playbook bonus).
- Initial ad creative and campaign setup.
- $3,000 in initial advertising spend, included within the $15,000 total (not on top of it).
- 90 days of advertising management and webinar/funnel optimization.
- Private Slack support throughout those 90 days.
- Two group calls per month with Chris during the 90-day program. They cover webinar reviews, offer improvements, launch results, and optimization.
- Lifetime course access.
- Chris AI once it’s available. How long access lasts is pending.
- The conditional Launch Investment Recovery Commitment for approved clients.
Timing: the 14-day build clock starts after completed onboarding, required materials, and account access. The 90-day management and performance period starts when the first ad campaign launches. Write down any delays the client causes and how they move the schedule.
“We build and launch your webinar system, include your first $3,000 in advertising, and manage and optimize it for 90 days. You also get two monthly group calls with me, team Slack support, lifetime course access, and Chris AI.”
Chris’s words. On a call, say “two monthly group calls with Chris.”
An optional next step after the 90-day Webinar Launch program for clients with a proven offer who want our team to keep running the system.
- Ongoing ad management and creative testing.
- Optimization of the existing webinar funnel and follow-up.
- Performance reporting.
- Slack campaign support.
- Two group calls per month with Chris.
- Chris AI while active, once it’s available.
Advertising and software are paid separately. Additional offers, funnels, and sales-team services need their own scope and pricing. Cancellation terms are PENDING.
- Hit the $15,000 recovery target: they can enroll in Managed Growth or take the system over themselves.
- Missed the target and still eligible: we keep doing the promised optimization with no service fee.
- Never charge $3,000/month for optimization we already owe under the recovery commitment.
- Paid continuation needs them to explicitly enroll. Never imply it renews automatically.
- Any case not listed here (for example, not approved for the commitment, or missed the participation requirements): check with Chris before you quote anything.
“After your launch period, you can take the system over or keep our team managing and improving it for $3,000 per month, plus advertising and software.”
$10M+ generated for clients in 24 months · $3.4M+ ad spend managed · 3 auto-webinar funnels scaled to 7 figures · recent cold-traffic webinar: $20K spend → $71,898. These are past results, not a projection for the prospect.
Agency QualifierDFY Book-a-Call Pageinternetmogul.ai
The DFY page (updated Sep 16, 2026) is built to book the call. It says “ready to launch in 14 days” and shows no prices or package details, so prices and packages get covered on the call.
$7,500 Build (PIF)Build 3 × $2,500/mo
Name only these three: Klarna, ClarityPay, Splitit. They’re on the $7,500 PIF link only. The 3 × $2,500 link has card, ACH and PayPal, with no BNPL, so a buyer who wants to finance gets the PIF link. PayPal also shows on the PIF checkout, but Chris doesn’t name it, so don’t pitch it.
- What to say: “Most people who finance land somewhere around three to four hundred a month, depending on the plan and what you’re approved for. You’ll see your exact terms before you confirm anything.”
- Splitit = no new credit application. It runs on a credit card they already have, and the card needs enough available credit to cover the plan. It’s the go-to for someone worried about being denied.
- Klarna / ClarityPay = subject to approval. The provider sets the rate and term.
- Never promise approval, a specific rate, 0% interest, or an exact monthly payment. Say “around,” and let the checkout show the real number.
- If they’re denied on all three and can’t do $2,500/mo, the honest route is the $697 course (or 3 × $247).
$15,000 Webinar Launch — checkout PENDING$3,000/mo Managed Growth — checkout PENDING
There’s no correctly configured checkout for either one yet. Don’t take payment for them any other way until Chris approves it, and don’t invent a payment plan or financing.
This is the exact webinar the lead watched. Watch it before you dial so you can reference the promises, mechanism and price frame they already heard.
Sprint to Scale Build $7.5KWebinar Launch $15KManaged Growth $3K/moCall Structure
Full call flow: framing, discovery questions, how to name the gap, the presentation, price delivery, objection handling, and the close. Each one opens in the browser, prints to PDF, or downloads as a file. Internal only, never send one to a prospect.
Will run their own traffic → Sprint to Scale Build. Wants it launched and managed, and can fund advertising beyond the included $3,000 → Webinar Launch (the recovery commitment only if they’re approved). Finished a Launch and wants us to keep going → Managed Growth. Wants to do it all themselves, or isn’t a fit → the $697 course.
Yes → checkout (once it’s verified or configured) → buyer is directed to calendar to book onboarding call. At onboarding, write down: the exact page list, the participation requirements (Launch), and any client-caused delays. Downsell: $697 Internet Mogul System course (or 3 × $247; BNPL inside the $697 checkout: Klarna, Afterpay, Sezzle, Zip, Splitit, ClarityPay).
Launch Investment Recovery Commitment APPROVED WORDING
Webinar Launch only — approved clients only — a service commitment, not a guarantee“Available to approved businesses with a proven offer priced at $4,500 or more.
If your webinar hasn’t generated $15,000 in attributable collected revenue within 90 days of your first advertising campaign launching—and you’ve met the agreed participation, advertising, and sales-process requirements—we’ll continue managing and optimizing your original webinar campaign without an additional service fee until you reach that target.
Collected revenue is measured after refunds and chargebacks. You remain responsible for additional advertising and software costs. This is a service commitment, not a profit guarantee or refund of your Launch fee.”
- Their offer is priced at $4,500 or more.
- The offer has demonstrated sales. The exact threshold is PENDING. Five paying customers was suggested but isn’t final, so don’t quote a number.
- We approve the offer, audience, sales process, and economics.
- A high price alone doesn’t qualify an untested offer.
- Fixed recovery target: $15,000.
- Count money that’s attributed to the webinar and actually collected, net of refunds and chargebacks.
- Count payment-plan installments as they arrive, not the full contract value.
- Include tracked sales from webinar leads that come through the agreed follow-up process.
- Exclude unrelated revenue and payments from existing recurring customers.
- Extra advertising and software costs don’t raise the fixed $15,000 target.
- Never describe it as guaranteed profit, or as getting back every business expense.
Detailed attribution rules and operational scope for the agreement are PENDING.
- Supply access, materials, and approvals on schedule.
- Present or record the webinar as agreed.
- Implement the agreed follow-up and sales process.
- Fund the agreed ongoing advertising budget.
- Keep sales tracking accurate.
- Don’t materially change the offer, price, or funnel without agreement.
Only the original offer and webinar system: campaign management · creative testing · registration funnel and follow-up improvements · performance reviews and targeted webinar revisions.
The ground rule still applies: no income promises. You may describe this conditional service commitment, using the approved wording above exactly as written, to a prospect who looks likely to qualify. Tell them approval comes after we review their offer, audience, sales process, and economics.
- “You are guaranteed to make $15K.”
- “We refund you if it doesn’t work.”
- “We cover unlimited advertising.”
- “You get lifetime access to Chris AI.”
Chris AI — Your On-Demand AI Marketing Mentor PLANNED · IN DEVELOPMENT
Customer-facing name is always “Chris AI.” Delphi is the platform underneath, not the benefit name.“Get access to my AI twin, trained on my processes, systems, and 14 years of internet marketing experience—including ads, webinars, funnels, offer creation, and automation.
Ask questions, work through roadblocks, and get guidance based on how I approach building and growing online businesses.”
“Chris AI: my AI twin, trained on 14 years of internet marketing experience, processes, and systems. Get on-demand guidance on your ads, webinars, funnels, and offers.”
“You also get Chris AI—Chris’s AI twin, trained on his marketing processes and systems developed over 14 years. When you’re working on your webinar, funnel, or ads and get stuck, you can ask questions and get guidance between support calls.”
Until it launches, follow the talk track with: “It’s in development now, and your access starts when it launches.”
- Sprint to Scale Build: included once it’s available. How long access lasts is PENDING.
- Webinar Launch: included once it’s available. How long access lasts is PENDING.
- Managed Growth: while their plan is active, once it’s available.
- $697 course buyers: planned benefit. How long access lasts is PENDING.
- It’s still planned. Don’t promise immediate access or a launch date.
- It gives AI guidance. It isn’t a live conversation with Chris.
- It doesn’t manage campaigns or spend ad money on its own.
- It’s separate from the existing internetmogul.ai tools (Wes, Marcus, Dezi, Remi, AI ChrisTheMogul, Truth Engine). Don’t mix them up.
- Lifetime course access doesn’t mean lifetime Chris AI access.
- A Viktor-style autonomous ad agent is a future pilot, not something anyone gets today. Don’t mention it as part of any package.
IM legacy / custom offers — Chris’s approval required for new quotes
- DFY Growth Partnership — $12,000 + 25% (their sales team) or 30% (ours) of net profits. No longer an active offer. Existing partnership agreements stay as they are. Whop checkout plan_Fi3MWVoeZP5i1 (“Marketing Agency Partnership,” $12,000): send it only when Chris has approved a custom legacy deal, and never for Webinar Launch. Legacy script
- “The Buyout” — $25,000, 12-month Inner Circle, no revenue share. No longer an active offer. Existing agreements stay as they are. Legacy script
- Existing $12K partnership clients still can’t convert to the $25K flat tier.
- No revenue-share commissions on the new fixed-fee packages. Sales-team staffing and commissions are negotiated separately.
- internetmogul.ai entitlements that existing clients and course buyers already have stay the same unless Chris explicitly changes them. They’re not Chris AI.
- The old $12K-vs-$25K “two doors” talk track is retired. Don’t use it.
IM — Chris to finalize PENDING, NOT APPROVED SALES PROMISES
- Launch eligibility: the exact proven-sales threshold. Five paying customers was suggested but isn’t final.
- Chris AI: launch date, how long included access lasts, and an optional renewal price.
- Service standards: exact monthly creative limits and the Slack response standard.
- Managed Growth: cancellation terms.
- Webinar Launch: payment-plan options.
- Missed 14-day build deadline: the remedy. A 20% refund was discussed but isn’t final, so don’t mention it.
- Agreement: detailed revenue-attribution rules and operational scope.
- Checkouts: fix the $7,500 Build product name and descriptions in Whop; set up the $15,000 Launch and $3,000/mo Managed Growth checkouts.
- Found while updating this sheet (not in the approved brief): (1) when the Build’s 60-day Slack window starts, and how it overlaps with Launch’s 90-day Slack; (2) whether new Build and Launch buyers also get the internetmogul.ai software. The old IM programs included it, but the new packages don’t list it, so don’t promise it; (3) what happens at day 90 for a Launch client who wasn’t approved for the commitment or missed the participation requirements.
Internet Mogul System™ — Chris’s Course ENROLLMENT OPEN
The downsell under every IM offer — for DQs and “not right now” buyers who want to build it themselvesOnly after the high-ticket door is closed: they said no to the Sprint to Scale Build / Webinar Launch, they don’t qualify, or they tell you they want to do it themselves. Never lead with it on a booked call. Frame it as the do-it-yourself version of what the agency does: same system, same AI tools, and they do the building.
- The C.A.S.H. Method™ course (Create · Attract · Sell · Hands-Off): Module 1 Create Your Offer, Module 2 Build Your Product, Module 3 The Customer Machine. The course is theirs for life.
- The AI team, first full year free (internetmogul.ai): Wes (AI webinar builder: interviews them, writes the script, builds the slide deck), Marcus (AI copywriter & builder), Dezi (AI funnel designer), Remi (AI content & Reels), AI ChrisTheMogul (24/7 AI mentor), Truth Engine (market research & validation).
- Chris AI PLANNED: a planned benefit for course buyers once it launches. How long access lasts is pending. It’s separate from AI ChrisTheMogul in internetmogul.ai. Don’t promise a launch date or lifetime access. Chris AI rules
- Live 1:1 onboarding tech call + the Internet Moguls member community.
- Fast-start bonuses: Comment-to-Customer Machine™ (comment → AI → DM automation), Chris’s $8M fill-in-the-blank webinar template, the First Sale Sprint (30-day challenge), the $10/Day Launch Pack (Meta campaign templates), the $5K–$10K Backend Blueprint.
- Automation Kit: the Autopilot Playbook™ (go-automated setup + reminder emails & texts) and the AI Sales Agent Script™ (webinar chat closer).
- Fast-action bonuses on the page: a 1:1 strategy call with an IM advisor (first 10 enrollees). Live coaching is NOT included on the $697 — don’t offer it. The bonus is tied to the page’s enrollment window, so don’t promise them on a call. Tell them to check the page.
Page value stack: $27,940. Starting from zero with no course yet is fine: Module 1 + Marcus build the offer and product first.
The AI software is free for 12 months, then $297/mo only if they keep it. Cancel anytime, and the course stays theirs. It’s written on the page, but say it out loud on the call. A charge they didn’t expect in month 13 is the fastest way to a refund fight.
30-Day Build Guarantee: if they use the system to build their machine in the next 30 days, do the work, and don’t end up with a complete, launch-ready machine, they email in for a full refund and keep what they built. It’s action-based. Never describe it as an income guarantee.
“If having us build it isn’t right for you right now, there’s a way to do it yourself with the same system. It’s Chris’s course plus the AI tools we use. Wes, the webinar AI, interviews you and writes your script and slides. It’s $697 one time, and the software is free for your first year. I’ll send you the page so you can see everything that’s included.”
Course Sales PageDirect Checkout Page
The sales page is the full breakdown: what’s inside, client results, video testimonials, FAQ, checkout. Send it as is, or rewrite from it. Use the checkout page when they’ve already said yes.
BNPL lives inside the $697 pay-in-full checkout: Klarna, Afterpay, Sezzle, Zip, Splitit, ClarityPay, which get it to about $80/mo or less. Checking options is a soft check that doesn’t affect their credit. Splitit has no credit check and just needs $697 of available balance on a credit card. The 3-pay is our in-house split ($741 total). Look at the live checkout before you name a provider.
internetmogul.aiWebinar RegistrationWebinar Replay
The webinar is what sells this course. If a prospect wants to see Chris explain it before buying, send the registration link.
Not sellable right now
- Vico Khang (Vicolize): Partnership tier is PERSONAL-INVITATION ONLY by Vico — never marketed, never closed by our reps (his explicit veto, processor history). Webinar sells the $697 Sprint direct. Do not book or take HT calls for Vico.
- Monica — Practitioner's Pathway ($12K-$18K): 2027 launch. Waitlist interest only.