Internal. Read How We Run Calls first. This script is the client-specific layer on that structure. New sales only, as of Sep 16, 2026. Existing client agreements do not change.
Before you dial
- Who this is for: coaches, consultants and course creators who want their webinar system built and will manage traffic themselves. If they want us to run the ads, that's the Webinar Launch at $15,000.
- The 14 days has a start condition. Say it. The system is ready to launch within 14 calendar days after completed onboarding, required materials, and account access. Never promise a calendar date. Never promise a refund or partial refund if the deadline is missed. That remedy isn't decided, and the 20% idea is not approved.
- Support is 60 days of private Slack with our team for implementation questions, troubleshooting and launch guidance. There are no group calls with Chris on this offer, no weekly calls, and no double-close bonus. All three are gone. Don't mention them.
- Name the pages. The registration funnel and the launch pages it needs are ours. The exact page list gets written down at onboarding. Don't promise pages beyond that.
- Chris AI is planned, not live. Access starts once it launches, and how long access lasts is pending. Never say "lifetime" about Chris AI. Lifetime applies to the course only.
- Checkout is cleared to send. PIF `plan_Ms44rcw2Z5jWC` $7,500, 3-pay `plan_LPYMqJ2HMHClJ` $2,500 x 3. The header on both still reads "Auto Webinar Build Out Scale To Sprint" (checked Sep 24, 2026). Same product, so tell the buyer that if they ask.
- BNPL: Klarna, ClarityPay, Splitit. Name only those three. They're on the $7,500 PIF link only. The 3-pay link has card, ACH and PayPal, with no BNPL. PayPal also shows on the PIF checkout, but don't pitch it.
- $697 Internet Mogul System course (or 3 x $247) is the floor below this, with six BNPL options inside its Whop checkout: Klarna, Afterpay, Sezzle, Zip, Splitit, ClarityPay.
1. Pre-frame
"Let me understand what's working and what's stuck, then I'll tell you which way makes sense. Might not be this one, and I'll say so."
2. Situation
- "What are you selling right now, and at what price?"
- "What are you doing for traffic, and who runs it?"
3. Problem
"Where does it stop working when you push more into it?"
4. Root cause
- "What have you already bought to fix this?"
- "What did that change?"
- "Is it that you don't know what to do, or that it isn't getting built?"
- "Are you comfortable running your own ads, or do you want someone running them?"
Root cause for this offer: they can handle traffic. The webinar system underneath it doesn't exist yet. If they can't or won't run traffic, this is the wrong door. Move to Webinar Launch.
5. Implication
- "How long has this webinar been on the list?"
- "What has it cost you to not have it running?"
- "Same thing next year, what does that look like?"
Silence.
6. Desired future and gap
- "What would it mean to have a finished webinar system you could start sending traffic to?"
- "How far is that from today?"
7. Why now
"Why now?"
8. Prescription
Chris's pitch (say "Chris's AI marketing twin" when you deliver it):
"We build your complete webinar system, ready to launch in 14 days, then support you through 60 days of team Slack access. You also get lifetime course access and Chris AI, my AI marketing twin."
Say it, then stop and let them ask how. What gets built, and what each piece means for them:
- Onboarding call with our team. "That's where we lock the plan, the page list and what we need from you."
- Webinar offer strategy, script and slide deck. "You're not staring at a blank page trying to write a ninety-minute pitch."
- Registration funnel and the launch pages it needs. "We agree on the exact pages at onboarding, and we build those."
- Tracking, email and SMS reminders, follow-up automations. "The people who register actually show up, and the ones who don't buy still hear from you."
- Ready to launch within 14 calendar days once onboarding, materials and access are complete. "The fourteen days is fast because you're not the one building it."
- 60 days of private Slack with our team. "When you launch and something needs fixing, you're not on your own."
- Lifetime course access. Stack it, never lead with it.
- Chris AI, once it launches. "Chris's AI twin, trained on his marketing processes and systems developed over 14 years. When you're working on your webinar, funnel, or ads and get stuck, you can ask questions and get guidance between support calls. It's in development now, and your access starts when it launches."
- Bonus: the Mogul Operator Playbook ($2,500 value). Ask first: "Once your funnel's live, who's watching it every day?" Let them answer. Then: "That's where most builds die. A tag stops firing, reminders stop going out, and nobody notices for a week. So you also get our Operator Playbook, the 24 SOPs our team uses to run webinar funnels. You plug it into Viktor, an AI assistant that lives in your Slack, about fifty to a hundred a month on your own account. It posts your numbers every morning, catches what broke, drafts your emails and ads, and nothing goes out without your yes." Then disclose: "We're a Viktor partner, so we may earn a referral fee if you sign up through our link."
Then say what it does NOT include, before price, not after: no ad spend, no ad management, no group calls with Chris, no recovery commitment, no sales-team staffing.
9. Price, then silence
"Seventy-five hundred. Or three payments of twenty-five hundred, one a month."
Stop.
10. Payment
Three ways to pay, in this order:
- $7,500 in full. Lead with it.
- 3 monthly payments of $2,500. Offer it when they hesitate on the number.
- Finance it with Klarna, ClarityPay or Splitit on the PIF link. Offer it when $2,500 a month is too much.
"If you'd rather spread it out, the checkout has Klarna, ClarityPay and Splitit. Most people who finance land somewhere around three to four hundred a month, depending on the plan and what you're approved for. You'll see your exact terms before you confirm anything."
- Splitit needs no new credit application. It runs on a credit card they already have, and the card needs enough available credit to cover the plan. Go-to for someone worried about being denied.
- Klarna and ClarityPay are subject to approval. The provider sets the rate and term.
- A buyer who wants to finance gets the PIF link (`plan_Ms44rcw2Z5jWC`), not the 3-pay link.
If they're denied on all three and can't do $2,500 a month, the honest route is the $697 course (or 3 x $247), which has six BNPL options inside its own Whop checkout.
11. Objections
"Can't I just buy the course?"
"You can, it's six ninety-seven, and if what you need is information, that's the right call. What you described isn't an information problem. It isn't getting built."
"Do you run the ads too?"
"Not on this one. This one we build and you run traffic. If you want us to launch it, fund your first three thousand in ads, and manage it for ninety days, that's the Webinar Launch at fifteen thousand."
"Do I get calls with Chris?"
"Not on the Build. You get sixty days of Slack with our team. The two monthly group calls with Chris are part of the Webinar Launch."
"Fourteen days? Really?"
"Really. The clock starts once onboarding is done and we have your materials and account access, and it's fast because you're not the one building it."
"What if you miss the fourteen days?"
"The onboarding call sets your schedule and what we need from you to hit it." Don't offer a refund or partial refund. That remedy isn't decided.
"How long do I get Chris AI?"
"It's in development now. Access starts when it launches, and the access period is being finalized, so I won't quote you one I can't stand behind. The course access is lifetime."
"Do I have to pay for Viktor?"
"The playbook is included. Viktor is your own account, around fifty to a hundred a month, billed by them. And the playbook works without it: they're written SOPs, so your VA or team can follow them too."
"Can the AI run my ads?"
"It manages them with your sign-off. It watches spend every day and tells you what to cut or scale, and it can pause an ad in an emergency, like overspending. You make the calls." Never say "autopilot."
"So you're building my funnel pages?"
"The registration funnel and the launch pages it needs, yes. We write down the exact list at onboarding so there's no guessing."
"I can't do that right now."
"Is it the total, or the monthly?" If it's the monthly: "The checkout has Klarna, ClarityPay and Splitit. Most people who finance land around three to four hundred a month, and you see your exact terms before you confirm." Send the PIF link.
"I need to think about it."
Validate, isolate, then payment or the real objection.
12. Close
"Yes gets you the checkout link and your onboarding call on the calendar."
13. Never say
- No income promises. Possibility framing only.
- No weekly calls, no group calls with Chris, no 90-day Slack, no double-close bonus on this offer.
- Never promise a launch date for Chris AI, and never say "lifetime access to Chris AI."
- Never promise a refund for a missed 14-day deadline.
- Never say the playbook or Viktor will increase sales or replace an employee. Say "loaded with our SOPs," never "trained on." Never skip the referral-fee disclosure, and never say we pay for Viktor.
- Never promise ad spend or ad management on the Build.
- Never fabricate results.
- Never promise financing approval, a specific rate, 0% interest, or an exact monthly payment. Say "around" and let the checkout show the real number. Never name a BNPL provider other than Klarna, ClarityPay or Splitit on this offer.