Internal. Read How We Run Calls first. This is not a cold-call offer. It's the conversation at the end of a client's 90-day Webinar Launch program. New sales only, as of Sep 16, 2026.
Before you dial
- Who it's for: Webinar Launch clients finishing their 90 days who have a proven offer and want our team to keep running the system. Not sold to people who haven't done a Launch.
- Check their recovery status first. Pull their attributable collected revenue (net of refunds and chargebacks, installments counted as they arrived) against the fixed $15,000 target, and whether they were approved for the commitment and met the participation requirements.
- Routing:
- Target hit: offer Managed Growth, or they take the system over themselves.
- Target missed and still eligible: we continue the promised optimization with no service fee. Do not pitch Managed Growth as a way to get that. Never charge $3,000/month for optimization already owed.
- Anything else (never approved for the commitment, missed the participation requirements): check with Chris before you quote anything.
- Includes: ongoing ad management and creative testing, optimization of the existing webinar funnel and follow-up, performance reporting, Slack campaign support, two group calls a month with Chris, and Chris AI while active once it launches.
- Separate: ad spend and software. Additional offers, funnels and sales-team services need their own scope and pricing.
- Pending, so don't quote: cancellation terms, monthly creative limits, Slack response standard. Checkout is pending too.
1. Pre-frame
"Your ninety days is wrapping up. I want to walk through where the numbers landed, and then the two ways you can run this from here."
2. Situation
- Walk through the results report: campaigns, registrations, show rate, sales, collected revenue against the target.
3. Problem
"What part of running this would you want to take on yourself, and what part would you rather not?"
4. Root cause
- "Do you have someone who can manage ads and creative testing every week?"
- "Who would own the follow-up and the funnel changes?"
5. Implication
"If nobody's in the numbers every week, what happens to the results you're seeing now?"
6. Desired future and gap
"Where do you want this webinar to be in six months?"
7. Why now
"What would change for you if we kept going versus you taking it over next month?"
8. Prescription
Chris's pitch:
"After your launch period, you can take the system over or keep our team managing and improving it for $3,000 per month, plus advertising and software."
Both are real options. If they have the people to run it, taking it over is a fine answer.
9. Price, then silence
"Three thousand a month, plus your ad budget and software."
Stop.
10. Payment
The Managed Growth checkout is pending. It starts only when they explicitly enroll. Never imply it's already on, or that anything renews automatically.
11. Objections
"Didn't you say you'd keep optimizing for free?"
Check their status. If they're approved, met the requirements and haven't hit the target, the answer is yes, and there's no charge: "You're right, and we will. That's part of your Launch." If they hit the target, the commitment is complete and Managed Growth is optional.
"Can I cancel?"
"Cancellation terms are being finalized. I'll get them to you in writing before you enroll." Don't invent terms.
"Can you add a second offer or funnel?"
"That's scoped and priced separately. Managed Growth covers the webinar system you have now."
"Does it include your sales team?"
"No, sales-team services are their own scope and pricing."
12. Close
"If you want us to keep running it, I'll confirm your enrollment and the start date in writing."
13. Never say
- Never charge for optimization already owed under the recovery commitment.
- Never imply automatic renewal or enrollment.
- Never promise creative volumes, response times or cancellation terms that aren't finalized.
- Never say lifetime access to Chris AI. It's included while Managed Growth is active, once it launches.
- No income promises.